Bits & Pretzels 2026: Insights, Networking & Sales Growth Strategies

🥨 How to Turn Bits & Pretzels 2026 into a Real Business Pipeline

Bits & Pretzels returns to Munich from 28–30 September 2026, bringing together around 7,500 founders, investors, corporate leaders, and technology decision-makers for three days of learning, networking, and business development. The first two days take place at the International Congress Center Munich, followed by the final networking day at Oktoberfest. But simply attending the conference does not guarantee valuable meetings. The strongest results usually come from starting well before the event: identifying the right attendees, researching their potential needs, opening relevant conversations, and scheduling meetings before calendars become full. In this webinar, Conferly will share practical insights from its experience supporting companies with conference-based lead generation and pre-event meeting setting.

In this webinar, you will learn how to:

• Understand the opportunity — Discover why Bits & Pretzels is one of the most relevant events for reaching founders, investors, innovation leaders, and decision-makers across Germany and the wider DACH market.
• Define the right target audience — Learn how to identify the attendees most likely to need your services, solutions, partnerships, or investment proposition.
• Start before the conference — See why successful conference sales strategies begin six to eight weeks before the event rather than on the first conference day.
• Build a qualified meeting pipeline — Learn how attendee research, personalized messaging, qualification, and follow-up can turn thousands of participants into a focused list of high-potential prospects.
• Stand out in a competitive environment — Understand how to position your company clearly so that prospects see a relevant business solution rather than another generic conference introduction.
• Maximize all three conference days — Learn how to structure your calendar, prepare for meetings, manage follow-ups, and use the Oktoberfest networking day strategically.
• Use Conferly’s meeting-setting model — See how Conferly helps companies research the attendee base, identify matched prospects, run personalized outreach, manage conversations, and schedule qualified meetings before the event begins.

Whether you are a startup looking for customers or investors, an international company entering the DACH market, a software or AI agency searching for new projects, or an established business seeking strategic partnerships, this webinar will help you approach Bits & Pretzels with a clear commercial strategy. Instead of relying on random conversations at the venue, you will learn how to arrive in Munich with a relevant pipeline, scheduled meetings, and a structured plan for converting conference participation into measurable business opportunities.